Berlins digitale Musikwirtschaft: beyond! before! bright!

The analysis is to provide orientation to the current situation and gauge the digitisation opportunities of the music industry. How well the digitisation of Berlin's music industry will succeed depends on how well the players understand the opportunities and challenges of the digitisation. To this end, 20 representative participants that are familiar with the digitisation of music in Berlin were surveyed in personal interviews on their understanding of digitisation, their strategies and technologies, the role of Berlin as a location and the steps and actions they consider productive for the development of the digital creation of value in Berlin.

The analysis shows that all respondents illustrate the need to engage with digitisation: It is important to adapt to the opportunities, challenges and innovations generated by digitisation.

More and more stakeholders in Berlin's music industry and digital music industry use and help shape digitisation processes. They are better interconnected compared with other cities in Europe. Berlin's profile as a dynamic and unconventional city with great creative potential and competitive cost of living has convinced al lot of music companies, as well as the digital music industry and numerous start-ups to settle in Berlin.

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