Advertising Industry

Berlin is an increasingly popular location for advertising and communications agencies

Advertising sector

Since taking on the role as capital city, and due to the concentration of associations as well as the dynamic development of the creative sector, Berlin has been strengthening its attractiveness as a location for advertising, communication and digital agencies. In many respects, Berlin is a laboratory for how people want to live in the future. Numerous owner-managed agencies such as Media Consulta and Scholz & Friends are based in Berlin and many of the large agencies with a strong sales base operate a branch office in the German capital.

The agency landscape in Berlin is among the most creative in Germany, as shown by the many awards received. In 2017, nearly every third lion of the Cannes Lions went to an agency based in Berlin, including Scholz & Friends, Heimat, MSL and Antoni. Berlin is a hub of the creative and digital sectors, startup metropolis, centre of online advertising and headquarters of many successful agencies specialising in brand communication. Brand identity and digital marketing are the two most prominent pillars of the advertising landscape in Berlin.

No other agency network in Germany has seen such rapid development over the past few years. Today, more than 4,200 advertising companies generate 1.5 bn euros in sales annually and employ around 25,000 people. Since 2012, the number of jobs and sales has risen by 20% and 12%, respectively. These growth figures are due to the agencies’ creativity and innovative capacity. 

The digital transformation is at the heart of the agencies’ agenda. Berlin-based agencies stand for successful brand communication in conjunction with intelligent smart data solutions. There are stronger links between content and data in Berlin than anywhere else. Together with you, we intend to further build on this solid foundation.

Tanja Mühlhans
Tanja Mühlhans

Management of Creative and Media Industry, Digital Economy, Projekt Zukunft

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Best of... Berlin-based creative agencies: Home

Video campaign on Berlin-based creative agencies Best of Berliner Kreativagenturen (Best of Berlin-based creative agencies) highlights the city's role as a source of inspiration for agencies and the advertising sector’s innovative capacity.

Best of... Berliner Kreativagenturen: Heimat

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