Berlin Fashion Week – January 2016

Fashion has a long tradition in Berlin: Already in 1836 fashion enthusiasts and designers regularly met at Hausvogteiplatz in Berlin-Mitte. During the 19th century, Berlin turned into the epicenter of the fashion world and the world's largest center for ready made garments. 100 years later the "Berlin Chic" first came into being, and during the 50s und 60s the ladies of Kurfürstendamm wore snazzy dresses made by Berlin-based garment factories. Then, after the fall of the Wall, Berlin once again became a fashion hub. During the period of German reunification creative chaos ensued in the city which not only attracted musicians and artists but also fashion designers, agencies, show rooms, lifestyle magazines and coolhunters.

Since 2003, Berlin has slowly evolved into one the most important fashion capitals in the world.

The creative talent, trendsetting brands, innovative platforms and the input of the Berlin economic administration have all been crucial to the positive and continuously growing development of the Berlin Fashion Week and the growing attention it has been receiving on an international level. Since 2007, the Berlin economic administration has been promoting the Berlin fashion industry with around 1 million EUR every year. It not only supports young talent by offering opportunities to present their collections, including as part of competitions, and companies by granting financial help, it also encourages the positioning of the Berlin Fashion Week on an international level.

This will once again be the case at the upcoming Berlin Fashion Week from 18 to 22 January. Along with established platforms, such as fashion trade fairs Premium Exhibitions, Panorama, Show & Order, Greenshowroom and Ethical Fashion Show, Selvedge Run, Bright and Seek, the „Cookies Show “ will be presenting current collections for children and teens at Potsdamer Platz. Panorama Berlin will leave a lasting impression with its new and innovative virtual fashion trade fair "Panorama Digital". From 22 January, registered visitors can pay a virtual visit to the trade fair for up to 180 days after the actual event.

Supported by the Senate Department for Economics, Technology and Research, the Berliner Modesalon has become an integral part of the Berlin Fashion Week. In the Kronprinzenpalais, designers will present their collections to national and international purchasers and media representatives in a 2,000 square meter showroom. The group exhibition on 20 January 2016 featuring more than 40 designers will continue to be the centerpiece of the Berliner Modesalon, as has been the case in the past seasons. In September 2015, the Berliner Modesalon made its debut at the Paris Fashion Week.

Please find the full program of the Berliner Modesalon for January 2016 at: <link http://derberlinermodesalon.com/>

derberlinermodesalon.com

Along with high-revenue brands the Berlin Fashion Week offers a lot of opportunities for young and innovative fashion designers. In January 2016, 300,000 EUR will go directly to young talents. The following designers and formats will be supported by Projekt Zukunft as part of the Berlin Fashion Week:

• Ivanman/ Mercedes-Benz Fashion Week
• Brachmann/ Mercedes-Benz Fashion Week
• Maisonnoée / Mercedes-Benz Fashion Week
• Steinrohner/ Mercedes-Benz Fashion Week
• Dawid Tomaszewski/ Berliner Modesalon
• William Fan/ Berliner Modesalon
• Group exhibition/ Berliner Modesalon.

According to Cornelia Yzer, Senator for Economics, Technology and Research: "The fashion industry is a key economic factor in Berlin. As the economic administration of this city we intend to further strengthen Berlin as a fashion location with a focus on young designers. In cooperation with Fashion Council Germany, among others, and through various formats, including national and international fashion weeks, competitions and mentoring programs, we invest in the star designers of tomorrow."

More information on support funds at: <link http://www.berlin.de/projektzukunft/wettbewerbe/foerderungen-berlin-fashion-week/>

www.berlin.de/projektzukunft/wettbewerbe/foerderungen-berlin-fashion-week/

At the Berlin Fashion Week in January, more than 3,500 exhibitors will be presenting their collections during trade fair shows and around 70 designers will be showing their autumn/winter collections for 2016/2017 as part of the Mercedes-Benz Fashion Week Berlin. Last season more than 200,000 industry visitors attended the Fashion Week, and more than 550 journalists were accredited for the fashion shows, fashion trade fairs and conferences – the result: 5,000 newspaper articles, more than 5,000 online reports and around 200 TV reports. The Berlin Fashion Week means an additional economic benefit of 120 million EUR per season for Berlin as a fashion location.

Please find all events and news surrounding the Berlin Fashion Week at: <link http://www.fashion-week-berlin.com/en.html _blank external-link-new-window "Opens external link in new window">

fashion-week-berlin.com