Deep Dive #22: Metaverse – Digital twin of our world
An increasing number of tech-concerns, clothes manufacturers and artists enter a digital parallel world. More
Stephan Neumann
E-mail: barrierefreiheit@senatskanzlei.berlin.de
Phone: (030) 9026 2365
Berlin is a city of music: There is no other place in Germany where so many musicians from all over the world create, play and sell music. No style of music that is not represented here from electric music via Rock and Pop right up to world music, from HipHop to Jazz. The music scene in Berlin is diverse, lively and at the same time internationally successful.
During the past few years, Berlin has even established itself as the capital of music in Germany due to many large companies having settled here, a creative middle class music scene, a multi-facetted club culture, hundreds of performances and concert each day of the week, 365 days a year and events with international flair.
Berlin has become a melting pot for international musicians and professional studios turning the city into an ideal location for productions.
Within the scope of the music business initiative of the Senate Administration for Economy, Energy and Business, enterprises are supported since 2002 with - amongst others - infrastructural projects, international congresses and events, further training measures, extending the promotion for music - e.g. micro loans and coaching offers - as well as studies and analyses.
Upon request from the Senate Administration for Economy, Energy and Business, the networks Berlin Music Commission and Clubcommission Berlin have worked on new innovative projects and measures for sustainably developing the location of the Berlin music business since 2015.
This includes the following conferences and events:
Beginning of 2013 the Berlin Senate established the Musicboard. It is the task of the Musicboard to support the pop music scene in town and to strengthen its cultural and economic prominence. Therefore the Musicboard works closely together with Berlin’s music enterprises and promotes cooperation projects or makes these available, grants scholarships, intervenes in case of problems and improves the infrastructure. All this in addition to an improved cooperation with the music industry and a close cooperation with the Berlin pop music scene, the Berlin music networks, administration and economy. The Musicboard is a unique setup across the country and its intention is to promote pop music in a new and ingenious way and to keep the discourse with the pop culture alive in Berlin. Since 2015 the Musicboard has staged the international Festival Pop-Kultur annually in August.
Eleven per cent of music enterprises in Germany are located in Berlin. This includes enterprises with a high turnover in this industry:
Apart from publishers such as Budde Musikverlag and Meisel, there are more than 126 recording studios and countless composers and producers living in the city. The Berlin labels of national and international fame include Motor Music, Piranha, Embassy of Music, K7, Get Physical, Traumton and many more. Berlin is considered to be the city of electronic sound.
Renowned conservatories and universities such as the ‘Hochschule für Musik „Hanns Eisler“‘ and the Universität der Künste are part of the capital as are umbrella organisations, such as the Bundesverband Musikindustrie, GEMA, GVL and GVU, and important networks such as the VUT, Club Commission Berlin, the Label Commission and the Berlin Music Commission.
The image of the capital of music is shaped by many independent music labels, about 159 music publishers, internationally renowned orchestras such as the Berliner Philharmoniker as well as the club landscape and festivals:
With its more than 250 event locations and more than 77 concert organisers, Berlin is the city with the most lively concert- and event life in Germany with special musical highlights in the areas of classical music but also in respect of electronic music, HipHop, and Jazz. Berlin has the most diverse offer of concerts in Germany and a multifaceted club culture.
For the music industry, the city is not only interesting as a location due to its high sales figures and a pool of qualified workers. The physical proximity to clubs and music events enables music enterprises to pick up trends almost at once. Having contact to the scene makes it easier to discover and market new artists. ‘Face to Face‘ contacts still play an elementary role in the music industry despite the internet. Tacit knowledge enables access to the scenes via codes, which in turn stand for authenticity and ‘street credibility‘.
Last but not least Berlin’s music industry is characterised by a distinct linking of value-added stages, also linking with other creative sections as well as a strong international orientation.
An increasing number of tech-concerns, clothes manufacturers and artists enter a digital parallel world. More
Digital technologies made in Berlin overcome physical barriers. More
Many companies in Berlin are paving the way to a sustainable (circular) economy. More