Salon Kreativ

The Senate Department for Economy, Energy and Public Enterprises and the media:net brings together the economy and creative industries of the advertising industry.

Salon Kreativ – Media meets economy

For the third time already, the Senate Department for the Economy, Energy and Public Enterprises and media:net, the business and the creators of the marketing and advertising industry brought together the successful format "Creative Dinner Berlin".

More than 80 guests took part in the exclusive Matchmaking at the Volt restaurant in Kreuzberg on Monday, July 10th. First contacts could be made before the first course with a glass of sparkling wine. Afterwards, the established dinner format offered the greatest possible contacts by changing the table neighbors several times.

The Senate Department for the Economy, Energy and Public Enterprises supports the networking and visibility of the advertising industry together with in various formats: the Creative Dinner Berlin, a viral video campaign to Berlin agencies and the discussion format "Salon Kreativ" Innovation.

Tanja Mühlhans
Tanja Mühlhans

Management of Creative and Media Industry, Digital Economy, Projekt Zukunft

Disruption of the politics – how does politics reach still reach the voters

Everyone voted: after the Saarland, Schleswig-Holstein, NRW, plus France and Great Britain, the parliamentary elections took place in Germany on the 24th of September 2017. But how do the parties reach their voters in times of fake news and political disenchantment? At the Salon Kreativ on June 15th, we’ve discussed this with their communication agencies.

Participating Speakers:

  • Frank Stauss of agency Butter, 
  • Volker Ludwig of DiG/Trialon, 
  • Andreas Mengele of Heimat and Patrick Bales of advertising agency StoYo
  • Thomas Heilmann, Berliner Justizsenator a.D. and CDU-candidate for the parliamentary


Further information you can find here.  

Employer branding

Since a few years, the advertising industry fights for its image. In the battle for new talents of the generation Y, many agencies missed to advertise themselves. Changing this was a topic during Salon Kreativ on November 14th.

Participating speakers:

  • Daniel Adolph (CEO Jung von Matt an der Spree) 
  • Jörg Ihlau (CEO Serviceplan Berlin) 
  • Lukas Kircher (CEO C3 – Creative Code and Content)
  • Moderatorin Gitta Blatt (EVP HR and organisation Sky Deutschland)
  • Andrea Peters (CEO media:net berlinbrandenburg e. V.)
  • Sabrina Sieling (Talent & Employer Branding Manager Telefónica Deutschland)


Further information you can find here.  

Is creativity measurable?

Ob Kreativität intersubjektiv nachvollziehbar zu messen ist oder eine nur von geistigen Wesen zu beurteilende Größe darstellt, beschäftigt schon lange die Werber- und Agenturlandschaft. Mit der dritten Ausgabe des Salon Kreativ sollte diese Frage einmal unter neuesten Entwicklungen mehr diskutiert werden.

Teilnehmende Redner:

  • Prof. Dr. Marc Drüner (CEO, trommsdorff + drüner innovation + marketing consultants GmbH)
  • Prof. Dr. Erik Spiekermann (CEO and board member, Edenspiekermann AG)
  • Dr. Friederike Schultz (CCO und Leiterin strategische Beratung, Exozet GmbH)


Further information you can find here.