In July, Berlin Fashion Week is making its yearly comeback

Category: Fashion

More than ten trade fairs and fashion platforms show the most recent collections from virtually all genres, ranging from sustainable fashion through innovations in fashion tech, and offer a wide selection of brands, all of which is bound to lure numerous industry visitors, purchasers and fashionistas from Germany and abroad to the fashion capital Berlin. 

Starting in 2007, Berlin Fashion Week, which consists of two bi-annual fashion events, has won the German capital a spot among the top five fashion locations in the world. 70 plus fashion shows, trade fair platforms, meet and greet events, showrooms and more than 100,000 industry visitors (no double counting) per season make sure that Berlin maintains and grows its position as one of the leading fashion capitals in the world. Through support programmes and its involvement in new formats such as the mentoring programme for sustainability, the Senate Department for Economics, Energy and Public Enterprises is making a contribution both to Berlin Fashion Week and the further development of the fashion industry in Berlin.

From 4 to 7 July, the leading trade fairs Premium Exhibitions, Panorama Berlin and Mercedes-Benz Fashion Week as well as Bright Trade Show, Show & Order, Selvedge Run, Seek and Berliner Mode Salon will be presenting an extensive fashion spectrum, ranging from ready-to-wear fashion, through eco fashion, fashion tech, and individual pieces, collections and accessories, much of which is ‘made in Berlin’. This variety doesn’t come as a surprise when you take into consideration that with more than 2,500 companies Berlin has the highest concentration of fashion companies in Germany and as a city that is constantly undergoing change has a knack for fashion like almost no other city.

One particular focus of Berlin Fashion Week is on the topics of sustainable fashion and fashion tech. As the demand for sustainable fashion is growing increasingly, Berlin-based labels such as Schmidttakahashi, Ica Watermelon and Ewa Herzog already attach great importance to ecological production standards. In cooperation with Fashion Council Germany and Messe Frankfurt, the Senate Department for Economics, Energy and Public Enterprises has selected two winning entries among more than 20 participants as part of the mentoring programme on sustainability: Benu Berlin and Philomena Zanetti, whose work will be presented at trade fairs Greenshowroom and Ethical Fashion Show Berlin during Berlin Fashion Week.

For more information on Greenshowroom and Ethical Fashion Show Berlin, go to <link - external-link-new-window "Opens internal link in current window">here</link> and <link - external-link-new-window "Opens internal link in current window">here</link>.

If one looks at the growing fashion and startup scenes as well as the diverse research sector in Berlin, the three areas working together seems to be a logical step towards the future. Berlin is creating innovation: During Berlin Fashion Week and #FashionTech Berlin, national and internationale experts come together to discuss and present innovations and new development in the area of fashion tech. 

For more information on FashionTech Berlin, go to: <link - external-link-new-window "Opens internal link in current window">


The trade fairs, too, benefit from innovation: no other trade fair in the world presents as many brands within four days, along with innovative labels that attach great importance to sustainable production and technological development.

For an overview of participating trade fairs, go to <link - external-link-new-window "Opens internal link in current window">here</link>. 

At Berliner Mode Salon, both established and up-and-coming designers show their most recent collections for spring/summer 2018. As in previous seasons, the Senate Department for Economics, Energy and Public Enterprises will once again give two defilé and six presentations slots to fledgling designers as part of Projekt Zukunft. The winners of the defilé slots have already been announced: RIANNA + NINA and Antonia Goy.

For more information on Berliner Mode Salon, go to:<link - external-link-new-window "Opens internal link in current window"></link>

Berlin has firmly established itself as an important location on the international fashion map. With more than ten fashion schools, ensuring future generations of fashion labels, and an additional economic output of around 120 million EUR per season, Berlin stands for the development fo national and international fashion and combines established fashion labels with new trends. With an eye to the future, the fashion industry in Berlin is focusing, in particular, on breaking into new markets through smart wearables, fashion technology that is gauging the possibilities of technology and fashion, and sustainable fashion. order to guarantee Berlin’s growing importance as a fashion location in the future and to expand the brand portfolio of both market-relevant lucrative brands and up-and-coming designers and fledgling talents, the Senate Department for Economics, Energy and Public Enterprises maintans its investment in the fashion industry and in Berlin Fashion Week. Support of individual and infrastructure projects provided by the Senate Department amounts to a total of more than one million EUR per year (excluding IBB financing programmes and investment grants).

More detailed information on Berlin Fashion Week including a calender and an overview of all events as well as a short info on fashion with regard to Berlin as a fashion location and the activities of the Senate Department for Economics, Energy and Public Enterprises can be found in the following links.


Tanja Mühlhans

Leitung Kreativ- und Medienwirtschaft, Digitalwirtschaft, Projekt Zukunft