Video campaign for the Berlin advertising industry

Category: Advertising market

©  Senatsverwaltung für Wirtschaft, Technologie und Forschung Berlin / media.net berlinbrandenburg e. V.

© Senatsverwaltung für Wirtschaft, Technologie und Forschung Berlin / media.net berlinbrandenburg e. V.

© Senatsverwaltung für Wirtschaft, Technologie und Forschung Berlin / media.net berlinbrandenburg e. V.

The campaign offers a look behind the scenes of the agencies and reflects the diversity of the advertising market in the capital – from owner-managed businesses to agencies as part of creative networks. Traditional as well as young Berlin advertising and communications agencies develop campaigns for clients across the globe.

To kick off the series, the campaign visits the Heimat agency in Berlin-Kreuzberg: Managing Director Maik Richter and Digital Creative Director Gün Aydemir talk about their first major successes and why Berlin is the secret capital of New York. In the coming weeks, more insights from the Berlin agencies will follow.

"Best of... Berlin's creative agencies" is a campaign on behalf of the Senate Department for Economics, Technology and Research, financed by Projekt Zukunft and the European Regional Development Fund (ERDF). The videos were produced by media.net berlinbrandenburg.

©  Senate Department for Economics, Energy and Enterprises/media.net berlinbrandenburg e. V.