Preview: Berlin Showroom 2016 in Paris

Berlin Showroom, which is joint participation project, has been improved once again in 2016 and will present selected autumn/winter collections by Berlin-based designers. Already in the spring of 2013, Berlin Showroom was able to present the highlights of the Berlin fashion scene at the Fashion Weeks in Paris and New York to purchasers and the press on several occasions. Originating from funds provided by the "Programm für Internationalisierung" (programme for internationalisation) Berlin-based designers are given the opportunity to present their collections to an international audience. The following nine designers were selected:

• Antonia Goy
• CRUBA
• Esther Perbandt
• Hier Le
• Perret Schaad
• Pugnat
• Schmidttakahashi
• Starstyling
• Tata Christine

The portfolio has already been chosen for the entire year, i.e. for two seasons. The successful working partnership with Paris-based agency "Agence Saba Demian" will be continued for another year as well. A new addition to the team is PR agency TOTEM which as of 2016 swill be supporting Berlin Showroom in the area of public relations, in particular with regard to the French media landscape. TOTEM is a renowned PR agency based in Paris that in recent years has put its focus on young design talents. Internationally acclaimed designers such as Allude, Julius und Walter van Beirendonck are also part of the agency's portfolio.

Berlin Showroom was initiated by Projekt Zukunft/Senate Department for Economics, Technology and Research. It receives most of its funding from the "Programm für Internationalisierung" (programme for internationalisation) as well as from ERDF funds. The joint presentation is implemented by IDZ Designpartner Berlin GmbH in cooperation with PR agency Arne Eberle press+sales as well as the Landesinitiative Projekt Zukunft.

Location: ESPACE MODEM, 25, rue Yves Toudic, 75010 Paris

Opening hours: 4-7 March 2016, Friday to Sunday: 10 am to 7 pm, Monday: 10 am to 6 pm