Dapper people: Investitionsbank Berlin supports fashion startup Kisura with almost one million euro.
"Curated Shopping" is the magic formula behind Kisura's rapid growth. Contrary to conventional online shops Kisura provides a service that combines technology with personalised style advice. Personal style counsellors select fashion items according to the customer's needs which are then delivered to the customer without obligation. Above all, the funds will be used to further improve the technology to enable style counsellors to communicate with their customers even more efficiently.
"Personal contact will remain at the core of our service"
"Personal contact between customer and style counsellor has been at the heart of our success story and will continue to do so. Exactly this interaction will be made even more efficient in the future using technological support," explains company founder and Managing Director Tanja Bogumil. This innovative approach was a major factor for Kisura to receive grants provided by IBB through its Pro FIT programme for the second time.
Through Pro FIT, IBB provides financial support to technology-oriented projects, ranging from research to market launch. Kisura received support from consulting company Förderbar in developing the grant application.