Digital technologies made in Berlin overcome physical barriers.
Berlin has developed into an important fashion location in the last 15 years. Fashion stands for zeitgeist and inspiration. Fashion marks belonging and identity, but also individuality. Fashion from Berlin is as diverse, authentic and cosmopolitan as the Berliners themselves. Fashion thrives on the exchange of creative disciplines and is a good barometer for current issues. The fashion industry is an important economic factor at the location.
Figures on the fashion industry in Berlin (Status 2021)
- 4,800 companies are active in the fashion sector in the capital.
- The fashion industry in Berlin generated around 5 billion euros in sales.
- 25,500 employees working in the fashion industry in Berlin.
How is fashion promoted in Berlin?
Since 2007, the Berlin Senate Department for Economics, Energy and Operations has contributed well over 15 million euros in additional support to the development of the fashion industry at the location. Berlin Fashion Week in March 2022 will also be supported with around 790,000 euros (500,000 euros format/ 290,000 euros location marketing). In addition to start-up funding for platforms and location marketing measures, the focus is on presentation opportunities for the fashion weeks in Berlin and Paris as well as support for fashion labels through workshops and coaching services for the further digitization of business processes.
Fashion related funding programs
Digitization of business processes at fashion companies #DigitalFashionFuture.
A digital map lists over 100 Berlin designers and fashion labels with website as well as ordering and pick-up options. The Berlin Showroom Map can be found here.
In addition to immediate and bridging support, additional loans for Berlin fashion labels with a total volume of one million euros have been made available
Fashion show slots for Berlin fashion labels during Berlin Fashion Week
Poster campaigns (Berlin) and advertisements (national/international) as part of Berlin Fashion Week
Berlin Showroom - joint presentations of Berlin fashion labels for Paris Fashion Week
Selection of suitable funding programs
- Within the scope of the Design Transfer Bonus-Programme co-operations with enterprises can be subsidised with up to 15,000 Euros
- Unbureaucratic micro loans from the Investitionsbank Berlin up to 25,000 Euros
- Coaching services of the Coaching Bonus programme
- Loan programmes such as the Berlin Kredit Innovativ programme
- Participations of the VC Fonds Kreativwirtschaft
Which fashion events take place in Berlin?
At Berlin Fashion Week, twice a year, creative professionals, buyers as well as media representatives meet to be inspired by current trends.
This year, for the first time, Berlin Fashion Week will take place in March (March 14 to 20/ requested by the organizers). The program includes fashion shows, exhibitions, fashion installations, panels and talks as well as numerous side events for trade visitors and fashion enthusiasts by hip national and international designers, new design talents, established premium fashion brands and relevant key players. During Berlin Fashion Week, the formats focus on Berlin's key themes of sustainability, cross-culture, digitalization and diversity.
Events taking place at Berlin Fashion Week in March 2022 are:
- Mercedes Benz Fashion Week
- Fashion Open Studio
- Der Berliner Salon
- 202030 - The Berlin Fashion Summit
- Reference Festival
- Studio2Retail Initiative
- FCG Fireside Chat
You will find all fashion events in Berlin as well as news on the Berlin Fashion Week website.
Networks and initiatives
Campaign video Berlin Fashion Week 2021
Creative and Media Industry/Projekt Zukunft
Fashion, Design, art industry and women empowerment