Fashion Industry

Designers, agencies, lifestyle magazines, photographers and trend scouts - they are all attracted by the young and trendy fashion town. picture: © Mercedes-Benz Fashion Week

Fashion made in Berlin

With a new focus, Berlin Fashion Week started 2021 in a stronger position.
In January 2021, the various formats could only take place digitally due to the pandemic. From September 6 to 15, more than 10 larger formats will follow live and with numerous networking events.

Figures on the fashion industry in Berlin (Status 2020) 

  • About 3,100 enterprises are working in the capital’s fashion industry.
  • About 6,3 billion Euros turnover were achieved by the fashion industry in Berlin.
  • 25,400 employees working in the fashion industry in Berlin.  

How is fashion promoted in Berlin?

Since 2007, the Berlin Senate Department for Economics, Energy and Operations has contributed well over 15 million euros in additional support to the development of the fashion industry at the location. To mitigate the effects of the pandemic in the fashion sector, around 5 million euros have been made available since 2020 alone, including 3.5 million euros in 2021 for the realignment of Berlin Fashion Week. In addition to start-up funding for platforms, the focus is on presentation opportunities for the fashion weeks in Berlin and Paris, as well as support for fashion labels through workshops and coaching services to further digitalize business processes. The establishment of a permanent Berlin Fashion Hub on the topics of sustainability and digitization is also in preparation.

Fashion related funding programs

  • The state will provide 3.5 million euros in 2021 for the realignment of Berlin Fashion Week and additional location marketing measures.
  • A further 100,000 euros has been made available for the digitalization of business processes at fashion companies as part of the #DigitalFashionFuture project.
  • A digital map lists over 100 Berlin designers and fashion labels with websites as well as ordering and pick-up options. The Berlin Showroom Map can be found here.
  • In addition to immediate and bridging loans, additional loans for Berlin fashion labels with a total volume of one million euros have been made available
  • Fashion show slots for Berlin fashion labels during Berlin Fashion Week
  • Poster campaigns (Berlin) and advertisements (national/international) as part of Berlin Fashion Week
  • Presentation opportunities for Berlin fashion labels within the framework of Berlin Art Week/Positions Art Fair
  • Berlin Showroom - joint presentations of Berlin fashion labels during Paris Fashion Week

Selection of suitable funding programs

Which fashion events take place in Berlin?

At Berlin Fashion Week, twice a year, creative professionals, buyers as well as media representatives meet to be inspired by current trends.

In September 2021, established highlights such as the runway shows of Mercedes-Benz Fashion Week and About You Fashion Week will meet crossover formats such as the Reference Festival as well as the Berlin Berlin campaign by Highsnobiety. The programs bridge the gap between contemporary fashion and various creative genres and ensure high media visibility with analog and digital formats. Berlin stands for sustainability in action. 

We focus on what Berlin stands for worldwide: fashion in connection with music, art, film, innovations and subculture.

The Berlin Fashion Week in September 2021 featured, among others:

You will find all fashion events in Berlin as well as news on the Berlin Fashion Week website. 

Networks and initiatives

Campaign video Berlin Fashion Week 

Tanja Mühlhans
Tanja Mühlhans

Creative and Media Industry/Projekt Zukunft

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Kristina Hellhake
Kristina Hellhake

Fashion and design industry

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Networks and Initatives